Millennials are entering and changing the dental market. Examining their purchasing habits is important to understand what this emerging demographic is searching for when choosing a dental provider, and in turn what they demand from employer plans. In this webinar, we’ll take a deep dive into quality measurement with a specific look at retention metrics and dental customer loyalty. Are younger customers more or less loyal? Do DSOs have greater retention rates compared to individual practices? Examining member experiences is the first step to increasing customer satisfaction and loyalty to payer plans and providers. 

Seminar Objectives
  • Observe statistical differences in retention rates between younger and older patients
  • Learn about the effect geography has on customer retention (if any)
  • Understand how increased transparency and objective quality measurement can keep payers ahead of the curve
Seminar Information
Date Presented:
February 14, 2018 1:30 PM Eastern
Length:
30 minutes
Registration Fee:
Free
Registration for this event is closed
Loyalty in the Era of Comparison Shoppers: Customer Retention and Transparency in the Millennial Market -- And Beyond

Millennials are entering and changing the dental market. Examining their purchasing habits is important to understand what this emerging demographic is searching for when choosing a dental provider, and in turn what they demand from employer plans. In this webinar, we’ll take a deep dive into quality measurement with a specific look at retention metrics and dental customer loyalty. Are younger customers more or less loyal? Do DSOs have greater retention rates compared to individual practices? Examining member experiences is the first step to increasing customer satisfaction and loyalty to payer plans and providers. 

Individual topic purchase: Selected